Venture Capital maven John Doerr of Kleiner Perkins Caufield & Byers coined the acronym SoLoMo to sum up this convergence of 3 major powers and acknowledges they are affecting all aspects of business faster than most managers have realised.
Mary Meeker, now at KPCB was one of the world’s leading investment banking analysts and a 15 year veteran covering the internet and more recently, the mobile internet and related technologies. She re-frames it as Mo-Lo-So.
Mobile allows you to be active at any Location and at the same time to be connected to your entire Social graph, or network and their opinions, advice and buying power. The implications for Marketers are a dramatic paradigm shift which will disrupt almost every business. Period.
What you are doing well can be communicated faster, more credibly and thus with more impact through Social Media than through conventional transmission media. What you do badly, the same.
The implications are serious and the penalties for ignoring them are severe. Ask Nestle. Ask United Airlines.
The benefits are almost incalculable in the short term.
Which side of that divide will you be on?