Innovation in marketing is about calculated risk-taking to challenging the status quo, for greater profits.
Without innovation, the players in a market tend to:
– do the same thing
– the same way and
– marketing undifferentiated products or services.
They’ll also tend to achieve the same results:
– parity in the mind of their prospects;
– no clear difference in value and as a result;
– little or no profit!
Our proven skills and experience from a variety of marketing, consulting and digital service backgrounds including regional and global corporate roles, deliver innovative marketing solutions that disrupt the status quo and increase profits.
We work with you quickly and effectively in large corporations, SME’s or new start-ups, to help develop breakthrough thinking and implement it profitably. We also deliver vivid internal marketing programs to achieve the buy-in needed for progress.
To provide the most benefit with the least frustration we employ models and techniques that keep the process focused and productive.
Our bottom line objective is “Making Ideas Make Money.