Category Archives: expertsourcing

3 iMedia keynote predictions we’ve already scored on.

In my previous post and elsewhere I credit the brilliant people I’m lucky to know and work with for my successes. That includes my recent iMedia Brand Summit¬† keynote which went down well with our brand marketing compatriots.

The bench-strength of the people in our social graph has been proved three times in the 2 weeks since that keynote presentation. Here they are.

Ricocheting around the web this morning (OK, evening for our friends in the Americas) is confirmation that Google, with Verizon, will launch a tablet computer to rival the iPad. Mashable covers it here http://bit.ly/aN8aeS

Two other predictions I presented at the iMedia Brand Summit have already become confirmed reality.

Second hit was the announcement that Facebook was going “loca” and that the first marketer to use their location-based promotional capabilities will be McDonalds. Mashable again: http://bit.ly/d6ORmg

My first prediction to land was when Foursquare and Jimmy Choo kicked off this announcement heralding the arrival of location-based retail promotions among the big names. Once again, read more in Mashable. http://bit.ly/cJz2uI

Explore the Polls: What Will Replace Ad Agencies?

Yesterday’s “Ad Industry Leaders Storm the Exits & Start Innovative Marketing Communications Companies.” triggered lots of comments, emails and calls. Clearly very topical so let’s explore further.

What do you think will replace the Ad Agency? Several forms of organization are being experimented with. Take the poll. Even suggest your own vision.